Every claw holds a story—
the parts we show, the ones we keep, the ones we let loose.
DEAR,
Unwritten started as a feeling I couldn’t name.
The space between work and who I am outside of it.
The quiet moments that hold more truth than the loud ones.
It began with a claw clip — something small, but made to belong. To blend in, not disappear. To feel like it’s always been mine.
Unwritten isn’t about changing yourself. It’s about noticing yourself — in the in-betweens, the hours no one else sees.
This is where my story started. Maybe it’s where yours will too.
LOVE,
J.
*OUR PROMISE TO THE EARTH*
POSITIVE INTENTIONS ONLY
SMALL-BATCH MINDSET
We don’t like to waste. That’s why every clip is produced in small batches. 3D printing lets us make exactly what we need, nothing more. It’s slower and way more expensive, but it keeps us mindful from the start.
REUSBLE PACKAGING - NO PLASTICS
Instead of plastic boxes, every clip comes with a vegan-leather reusable case. It protects your claw, looks good on your shelf, and keeps single-use waste out of the equation. Our freebies are also designed to not be thrown away—you'll see.
CRUELTY-FREE ALWAYS
Hair accessories should never come at the expense of animals. Our clips and finishes are 100% cruelty-free, and that’s a non-negotiable.
SLOW PRODUCTION PACE
We’re not chasing mass production or quick turnover. Choosing slower methods means each piece is made with care, and you can feel that difference every time you wear it.
WE ARE
UNWRITTEN
HOUR
When I first thought about starting unwritten hour, it wasn’t about building just another hair accessory brand. It was about those quiet, in-between hours — when you’re rushing from desk to dinner, when you’re trying to look polished but still yourself, when you’re figuring out who you are in the middle of a new city, a new job, a new chapter.
I wanted something that felt both professional and personal. A hair claw that didn’t just look “cute,” but looked like it belonged in a boardroom, at a coffee chat, or thrown into your bag on the way to pilates. Something you’d reach for without thinking twice — because it simply fit.
The story of unwritten hour is built on honesty. On trying, failing, trying again, and sometimes laughing at how naive I was at the beginning. But I wouldn’t change any of it. Because every misstep has been part of shaping something worth holding onto, as I write my own story alongside unwritten hour.
so much love,
JESS
FOUNDER of unwritten hour
